Food On Focus Media plans and produces social media content for restaurants, cafés and food brands in Dubai. Many of our restaurant and café clients work with us every month rather than booking one-off shoots, so their feeds get a steady supply of photography, reels and short video in one consistent look.
Everything is made in-house by our photographers, editors and designers, with a social media executive and a performance marketer on the team. Tell us about your brand and the channels you use.
What we do for your social channels
- Content planning: shoots planned against your content calendar, menu changes and seasonal moments such as Ramadan, Eid and summer.
- Photography: styled dish, drink and product photos sized for each platform. See food photography in Dubai.
- Reels and short video: vertical video for Instagram and TikTok, often shot on the same day as the stills. See food video and reels.
- Campaigns: launch and seasonal campaigns, including work with influencers and models, and UGC-style content for Meta and TikTok.
- Paid social support: creative for paid ads, with input from our performance marketer.
How a monthly retainer works
- Plan. We agree the month's themes, dishes and formats with you, based on your calendar.
- Shoot. We schedule sessions around your service hours, capturing photos and video together where possible.
- Edit. Our editors and designers finish the photos and cut the reels in your brand's look.
- Deliver. You receive ready-to-post content for each channel, month after month.
Our content calendar guide for new restaurants shows how we plan a first month.
Results from recent work
- OMA Bakery: monthly photography and reels since 2024. The launch of the Zaatar & Chilli Oil Cookie reached more than 255,000 organic views.
- Alpro UAE: a 2025 summer café campaign built around matcha drinks, with influencers and models, lifestyle shoots at partner cafés, and UGC-style content for Meta and TikTok.
- Plantoholic: branding, content and marketing from concept to after launch, with press coverage in Time Out Dubai, Visit Dubai and Virgin Radio.
Why food brands use a food specialist
We only work with food and beverage businesses. That means the people planning your feed are the same people who style and shoot your dishes, and they know how a plate needs to look on a phone screen. For the thinking behind our approach, read why posting more isn't the answer.
Frequently Asked Questions
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What does your social media service include?
Content planning against your calendar, photography, reels and short video, campaign content (including influencer and UGC-style work) and creative for paid social. Tell us which channels you use and we will scope what you need.
Do you work on a monthly retainer?
Yes. Many of our restaurant and café clients work with us on a recurring monthly basis rather than booking one-off shoots.
Can you make reels for Instagram and TikTok?
Yes. We shoot and edit vertical video for Instagram and TikTok, often on the same day as the photography.
Do you work with influencers?
Yes. Campaigns such as Alpro UAE's 2025 summer café campaign included influencers and models, alongside UGC-style content for Meta and TikTok.
Who will work on our account?
Our in-house team: photographers and a cinematographer, an editor and graphic designer, a social media executive and a performance marketer, led by our co-founders.
Do you only work with food and beverage brands?
Yes. We work exclusively with restaurants, cafés, hotels, cloud kitchens and food brands.
Want a steady supply of content? Get in touch and tell us which channels you use.