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Alpro

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Alpro Barista coconut carton with mango drinks and a fresh coconut on blue
  • Client:
  • Alpro UAE
  • Year:
  • 2024 - Present
  • Production:
  • Food On Focus Media
Results
9 drinks
plus specials, in under a week
5-star
production review from the client
2024–now
retained through the 2025 summer campaign

The brief

In 2024 Alpro UAE asked us for a one-day lifestyle and product shoot of its plant-based drinks, held at Emirates Snack Food Solutions in Dubai. In 2025 the brand came back for a summer campaign activating Alpro in cafés across Dubai, alongside the launch of a new milk pack.

The challenge

On the 2024 shoot, recipes were signed off late and Ramadan drinks were added while production was already under way.

What we did

  • 2024: styled and photographed nine plant-based drinks, plus specials, in under a week.
  • 2025: produced key visuals and product and lifestyle photography for the new milk pack.
  • 2025: ran a summer café campaign from mid-July, built mainly around matcha drinks, working with influencers and models.
  • 2025: created content for in-store promotions, a designed tricycle drink truck, lifestyle shoots at partner cafés and venues including Magnolia Bakery, Coffee Planet, Caribou Coffee, Coffee Club and Dubai Airport, and UGC-style content for Meta and TikTok.

What we delivered

  • Nine drinks plus specials, shot and delivered in under a week despite late changes.
  • A five-star production review from the client.
  • A continuing relationship: retained from 2024 through the 2025 summer campaign.

Services used

Beverage and drink photography · Product photography · Content production · Food video and reels

More case studies

Godiva UAE · Irish Vickers · OMA Bakery · Plantoholic

SUMMER CAMPAIGN 2025

Alpro Barista plant-based milk carton styled for a strawberry foam matcha recipe on a teal backdrop — product photography by Food On Focus Media, Dubai
Alpro Barista coconut carton beside a tall matcha latte on blue
Alpro Barista coconut carton with a layered matcha latte and fresh ginger
Alpro Barista carton styled with a berry bowl and matcha on a wooden tray
In Store Promotion
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Beat the Heat campaign artwork for the Matcha Coconut Latte
In Store Promotion
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Beat the Heat campaign artwork for the Very Berry Smoothie
Designed Tricycle Drink Truck
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Branded Alpro drinks tricycle cart
Premium Food and Product Photography Visuals
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Grid of four Alpro drink and carton styling shots

Plant-powered. Purposeful. Bold.

This Alpro UAE campaign highlights our expertise in lifestyle and product photography, capturing visually rich, plant-based drinks with a clean, elevated aesthetic. See our beverage and drink photography service for more drinks work.

From concept to final shot, the one-day production delivered high-impact visuals tailored for in-store promotions, reflecting our ability to produce polished, campaign-ready content on tight timelines.

Lifestyle Campaign Shoot

@Magnolia Bakery...!

Woman drinking a matcha latte at a cafe table with Alpro cartons
Two hands holding an Alpro Barista Oat carton and a matcha latte
Woman drinking an iced matcha through a straw in a cafe
Man with an iced drink working at a cafe counter

@ Coffee Planet...!

Iced matcha latte on a cafe ledge
Two people talking over drinks in a cafe lounge
Iced drink in a branded cup on a windowsill
Syrup poured into an iced matcha in a branded cup

@ Caribou Coffee...!

Woman holding an Alpro carton and an iced matcha in a cafe
Overhead close-up of an iced matcha latte
Barista smiling with an Alpro carton and a bakery bag
Campaign still of a woman with a matcha latte and Alpro cartons

@ Coffee Club...!

Two women with Alpro drinks in a cafe
Woman seated at a cafe table with an Alpro carton
Woman holding up an iced matcha outdoors
Layered iced matcha in front of an Alpro shelf display

@DXB Airport...!

Branded iced drinks on a counter under neon lighting
Hand holding a branded iced drink in a cafe
Woman holding an Alpro carton and an iced matcha with a city view behind
Iced matcha in a branded cup on a wooden ledge

Meta/Tiktok UGC Content

Our Process

Two people at a desk reviewing campaign content on a monitor
Every Frame with Purpose, Every Campaign with Impact

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