F&B Branding in Dubai & the UAE

Food On Focus Media is an F&B branding agency in Dubai. We create brand identities for restaurants, cafés, cloud kitchens and food and drink brands, from the logo and visual identity to packaging, printed collateral and brand guidelines. We also produce 3D interior designs that help new venues plan their space and prepare for landlord and mall approvals.

Because our designers work alongside our photographers and videographers, the same team can carry a new identity into launch photography, video and social content. Tell us about your concept.

What our F&B branding covers

  • Visual identity: logo system, colour palette, typography, and patterns and shapes.
  • Brand voice: brand story, mission, personality and tone of voice.
  • Brand guidelines: a document that shows your staff, printers and partners how to use the identity consistently.
  • Packaging and print: packaging, menus, business cards, letterheads and campaign designs.
  • Photography and video direction: how products, packaging and lifestyle scenes should look, and the shoots themselves. See content production.
  • 3D interior design: realistic visualisations of a restaurant or café, used to plan the space and for approvals.
  • Websites: sites that carry the identity online. See restaurant website design.

Who it is for

New restaurant and café concepts, cloud kitchens and delivery brands, packaged food and drink brands, and developers planning F&B spaces. For specific cases, see café branding, cloud kitchen branding and restaurant and café launch consulting.

Branding work

Plantoholic, Palm Jumeirah

A 100% plant-based café we worked with from first concept to after launch, from 2023 to 2025: brand identity and logo, packaging, printed collateral and campaign designs, a 3D café design approved by Nakheel, and photography and video for launch. Read the case study or open the branding case study (PDF, 19 MB).

Kimri

A chocolate-dates brand founded by Sara Saleh. The brand guidelines cover the brand story and name, personality and tone of voice, the flavour range, the logo system, colour, typography, co-branding and patterns. Open the Kimri guidelines (PDF, 24 MB).

Naturalz

A 100% fruit pulp brand for drinks and mixology. The brand guidelines cover the logo, colour, typography, patterns, product, package and lifestyle photography, video, and stationery. Open the Naturalz guidelines (PDF, 3.5 MB).

How a branding project works

  1. Consultation. We learn about your concept, goals and the customers you want to reach.
  2. Research. We look at your market and competitors and agree a direction with you.
  3. Identity. We design the logo, colours, typography and supporting elements, and refine them with your feedback.
  4. Guidelines and roll-out. We document the identity and apply it to packaging, menus, print and social content.

Frequently asked questions

What is included in your branding services?

It depends on the project. A full identity covers the logo system, colour palette, typography, patterns, brand story and tone of voice, and a guidelines document. We can also design packaging, menus and printed collateral, set the direction for photography and video, and produce a 3D design of your restaurant or café.

How does branding benefit my food business?

Branding is more than a logo. It shapes how customers feel about, trust and remember your food business. It helps you stand out, builds loyalty and adds value at every touchpoint, from packaging to plate.

Why use 3D design for a restaurant or café?

A 3D design shows how the space will look and feel before it is built, which helps you plan the layout and atmosphere and gives landlords and malls something concrete to approve. Our 3D café design for Plantoholic was approved by Nakheel.

Can you photograph and film the brand once it is designed?

Yes. Our photographers and videographers work alongside our designers, so launch photography, video and social content can follow the same identity. See our content production service.

How much does F&B branding cost?

There is no fixed price. It depends on what you need: a logo and identity only, full brand guidelines, packaging, or a 3D design as well. We quote after a first consultation about your concept.

We serve as TRUSTED ADVISORS for founders and growing brands

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