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OMA Bakery – Cakes & Cookies

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Stack of OMA cookies beside branded packaging
  • Client:
  • OMA
  • Year:
  • 2024 - Ongoing
  • Production:
  • Food On Focus Media
Results
255K+
organic views on one product launch
Monthly
content since 2024
Photo + reels
built for Instagram and TikTok

The brief

OMA, a Dubai artisan bakery known for its cakes and cookies, needed a steady stream of content for Instagram and TikTok: styled product photography and vertical reels for festive campaigns and new product launches. We have produced this content every month since 2024, working through OMA's agency partner, Fireflies. All visuals are our own creative work.

What we did

  • Monthly product photoshoots with styling built around each campaign.
  • Vertical reels made for Instagram and TikTok.
  • Campaign shoots for festive seasons and product launches.

What we delivered

  • Monthly photo and reel content since 2024.
  • The launch of the Zaatar & Chilli Oil Cookie, which reached more than 255,000 organic views.

Services used

Bakery and cake photography · Food video and reels · Social media content

More case studies

Godiva UAE · Alpro UAE · Irish Vickers · Plantoholic

OMA cookie box opened with cookies served on a plate
Colourful OMA gift box with individually wrapped cookies
OMA cake tin with a patterned lid and a slice served on a plate
Large tin OMA cake Ramadan Campaign Food On Focus Media

Warmth. Craft. Crave!

Food on Focus Media leads monthly content creation for OMA Bakery, blending food photography, product styling, and vertical video production. Our studio-crafted visuals are designed for high engagement across Instagram and TikTok, helping artisan bakery brands in Dubai build a standout digital presence

Caramelised cream dessert in a shallow dish
Close-up of a piped cream dessert with rich caramel-date sauce from the OMA Bakery Ramadan 2025 campaign — festive food photography by Food On Focus Media, Dubai

Product Photoshoot

Slice of layered tiramisu-style cake dusted with cocoa
Cross-section of a cream-topped cake showing its custard layer
Slice of marbled chocolate and cream cake
Cocoa-dusted dessert tin with a spoonful lifted out
Dessert tin topped with cream and a Lotus biscuit, a spoonful raised
Cocoa-dusted dessert tin with a spoonful of chocolate dessert raised
Spoonful of tiramisu lifted beside a cup of coffee
Stack of OMA cookies showing the caramel and chocolate layers
Square dessert tin with a spoonful of chocolate dessert lifted out

Campaign Photoshoot

OMA packaging flatlay with the patterned box, tin lid and wrapped cookies
OMA tin with its patterned lid beside a slice of cake on a plate
A coffee dessert tin topped with piped cream swirls placed beside a white OMA gift bag with illustrative art.
Flatlay of a caramelised dessert with slices and scattered spices

Behind The Snaps!

Every Frame with Purpose, Every Campaign with Impact

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