In short
Food On Focus Media is a food content production agency in Dubai. One in-house team plans and shoots food photography, brand ad films, social-first video, user-generated-style content and lifestyle and e-commerce imagery for restaurants, cafés, cloud kitchens and food brands across the UAE. Most shoots capture photos and reels in one session, and many clients book us every month, as OMA Bakery has since 2024.
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Our content production covers food photography, brand ad films, social-first content, user-generated content and lifestyle shoots for restaurants, cafés, cloud kitchens and F&B brands. In practice that means campaign shoots, menu shoots, lifestyle imagery and e-commerce product photography, plus video from short vertical reels to longer brand films. One team plans and shoots it all, so your menu, delivery apps, website and social channels share the same look.
Yes, most of our shoots combine photography and video. Capturing both in one session is more efficient for your kitchen, because setup and styling are shared, and it keeps the look consistent across your stills, vertical reels and longer edits. Tell us at the brief stage which formats you need, such as reels for Instagram and TikTok or a film for your website, and see our food video production page for the options.
A brand ad film is a polished, story-led piece made to carry your brand on your website, in campaigns and in paid media, while social-first content is shot vertically and cut short for Reels, TikTok and Stories. Ad films need more planning, styling and post-production, while social-first content is lighter and made in volume. A balanced mix works best: the film sets the tone for the brand and the short clips keep your feed active between campaigns.
Yes. We photograph packaged food and beverage products for e-commerce as well as dishes for restaurants, from clean white-background frames to styled lifestyle images, and e-commerce has its own section in the gallery on this page. Our Godiva UAE shoot produced consistent, web-optimised images of their chocolate collections for the Godiva website. If you sell on Amazon.ae or noon, our marketplace listing photography service shoots to their image rules.
Yes. Many of our restaurant and café clients work with us on a recurring basis for a steady stream of photography, reels and social video rather than a single one-off shoot. A retainer keeps your visuals consistent from month to month and lets us plan content around launches, seasons and campaigns. OMA Bakery is one example: we produce their styled product photography and vertical reels for Instagram and TikTok every month.
Short-form social clips are typically ready within a few working days of the shoot. Longer brand films take more time depending on complexity, and photo sets depend on how many images need retouching. Either way, we confirm the delivery timeline before the shoot, so you can plan menu launches and campaigns around a date you already know.
