Delivery App Marketing in Dubai
Marketing for restaurants, cafés, bakeries and cloud kitchens that sell through delivery apps in the UAE. We produce the photos, menu content, bundles, packaging and campaign creative that make people choose your listing and order again.
- F&B specialists only
- Photo, video, design and social in one team
- Dubai, Abu Dhabi and UAE wide
- Reply within 24 hours
On a delivery app, customers choose in seconds from a name, a cover image, item photos and prices. Improving those is the most direct way to win more orders from the visitors you already get. After that come a menu arranged around best sellers and bundles, packaging that arrives well, ratings, and promotions run through the app’s partner tools. Food On Focus Media is a Dubai F&B agency that produces the listing content and campaign creative for restaurants on Talabat, Deliveroo, Careem, Noon Food and Keeta.
What we do
Menu and cover photography
Item photos and banners shot to each app’s format. See delivery-app menu photography.
Menu structure and copy
Categories, item names and descriptions arranged so best sellers are found first. See menu design.
Bundles and add-ons
Meal deals, sides and drinks planned to raise the basket.
Packaging and inserts
Boxes, bags, stickers and a reorder card. See branding and design.
Campaign creative
Images and short video for in-app promotions, your social channels and adverts.
Review of your listings
We look at each listing as a customer would and list what to fix, in order.
Promotions and sponsored placements are set up in each platform’s partner portal by the restaurant. We prepare the plan and the creative for them.
What customers judge on a listing
| Element | The customer’s question | What helps |
|---|---|---|
| Name and logo | What do they sell? | A name and mark that read at thumbnail size |
| Cover image | Does it look worth ordering? | A hero shot of your best seller in the banner format |
| Item photos | What will arrive? | A consistent photo for every item, true to the portion |
| Menu order | Can I find it quickly? | Best sellers and bundles at the top, clear categories |
| Descriptions | What is in it? | Short descriptions with the main ingredients |
| Rating and reviews | Can I trust them? | Reliable food, good packaging and replies to feedback |
Each app has its own image rules. See our guide to the photo requirements for Talabat, Deliveroo, Careem and Noon Food and how to shoot menu photos that sell.
Who this is for
| Business | Usual priority |
|---|---|
| Restaurants adding delivery | A delivery menu that travels well, with its own photos |
| Cloud kitchens | The whole brand lives in the app. See cloud kitchen marketing |
| Cafés and bakeries | Drinks, pastries and cakes that look right in a small thumbnail |
| Multi-brand operators | A distinct look for each brand from one kitchen |
Why delivery brands choose Food On Focus
We work only with food and beverage brands, and have done since 2019, for clients including Talabat. Our team styles and shoots food so it looks appetising and true to the portion, and the same people design the menu and the packaging. In 2026 our co-founder Logeswari was named Best Creative Agency at the BeingShe x Gulf News Excellence in Media Award.
Bringing customers back outside the app
- In the bag: a card with a reorder offer, a QR code and your social handle.
- Social media: reels of the cooking, packing and unboxing that give a delivery brand a face.
- Direct ordering: a website or WhatsApp flow so regulars can order from you directly.
- Google: a complete Business Profile with an order link. See restaurant SEO.
How we work
Review
Your listings on each app, compared with others in your cuisine and area.
Plan
What to reshoot, rename, bundle or redesign, in order of likely effect.
Produce
One shoot covering every app’s formats, plus packaging and campaign creative.
Check
You compare the dashboard numbers before and after, and we adjust.
What to measure
The apps give restaurant partners their own dashboards. Compare these before and after any change:
- Menu views and the share that become orders.
- Average basket value and how often bundles are chosen.
- Repeat orders.
- Ratings and what reviews mention.
- Orders by item.
Frequently asked questions
How do I get more orders on Talabat or Deliveroo?
Start with what customers see: a clear name, a strong cover image, a consistent photo for every item and a menu led by best sellers and bundles. Then look at packaging, ratings and the promotions available in the partner portal.
Do photos really affect delivery orders?
Customers cannot see or smell the food, so the photo is the main thing they judge. Compare your own dashboard figures before and after adding photos to see the effect for your menu.
Do you shoot to each app’s image requirements?
Yes. We shoot item photos and cover images in the formats required by the main UAE delivery apps.
Do you run in-app adverts for us?
Promotions and sponsored placements are managed in each platform’s partner portal by the restaurant. We plan them with you and produce the creative.
Can you help with packaging?
Yes. We design boxes, bags, stickers and inserts as part of our branding and design service.
Which delivery apps do you work with?
We produce content for restaurants selling on Talabat, Deliveroo, Careem, Noon Food and Keeta.
Related services and guides
Tell us about your delivery business
Share your brand, the apps you are on and your menu size. We will reply with a plan, usually within 24 hours.