The short answer: some delivery bikes in Dubai now carry boxes with digital screens that show adverts. The technology comes from a company called Flyby, which has announced partnerships with Talabat, Deliveroo, Careem, noon and Smiles. Adverts can be targeted by neighbourhood and time of day. It is a new format, and most of what is known comes from company announcements, so treat performance claims with care.
Figures were checked on 13 November 2026 and will change. Where a number comes from a market research firm it is labelled as an estimate, and where sources disagree we show both.
Key points
- Flyby’s smart delivery box has three digital screens and shows still-image adverts.
- Talabat, Deliveroo, Careem, noon and Smiles have each announced a partnership with Flyby.
- Adverts can be set to show in chosen areas and at chosen times.
- In December 2025, 250 boxes were reported active, with a target of 1,000.
- We found no independent data on results or published prices.
What is a smart delivery box?
It is a delivery box fitted with three digital screens and sensors that record how the bike is ridden. Flyby introduced it in Dubai in July 2023 (Gulf News). The company presents it as serving two purposes: advertising space, and rider safety monitoring through data on acceleration and tilt.
Which delivery fleets carry them?
| Fleet | What was announced | Date | Source |
|---|---|---|---|
| Deliveroo | A pilot on its Abu Dhabi fleet | January 2025 | Company release |
| noon | Boxes on noon Minutes and noon Food bikes | June 2025 | Campaign Middle East |
| Talabat | A rollout across its Dubai fleet | June 2025 | Company release |
| Careem | A partnership for its Dubai fleet | December 2025 | Campaign Middle East |
| Smiles | A rollout across its Dubai e-bike fleet | September 2026 | Company release |
The scale is still modest. Flyby announced 1,000 units for Dubai in early 2025, but in December 2025 Campaign Middle East reported 250 boxes active, with 1,000 planned by summer 2026. For context, the RTA has said Dubai has about 65,000 delivery riders (Gulf News).
How targeting works
- By area: adverts can be limited to chosen neighbourhoods using geofencing.
- By time: adverts can be scheduled for particular hours, such as lunch or late evening.
- Still images: the Deliveroo and Flyby announcement says adverts are still images, with creative guidelines for road safety.
- Reporting: advertisers receive reports on exposure and impressions, according to the noon announcement.
Careem’s announcement named Palm Jumeirah, Dubai Marina, Media City and Jumeirah Lakes Towers among the areas where its bikes operate.
What are the rules?
The Deliveroo and Flyby release says the Abu Dhabi pilot complies with road safety regulations approved by Abu Dhabi’s Integrated Transport Centre. Abu Dhabi Police also set physical rules for delivery boxes in 2022, including a 50cm size and reflective edges (Khaleej Times). We could not find a published Dubai rule dealing specifically with digital screens on bike boxes; Flyby says its boxes are approved for road use in the UAE.
Is it worth it for a restaurant?
This is our view, not data. We found no independent results or published prices.
| Possible advantage | Question to ask first |
|---|---|
| Shown in the streets around your venue or delivery zone | How many boxes are active in my area? |
| Can be timed for meal periods | What does a campaign cost, and what is the minimum? |
| Seen by people who order delivery | How are impressions measured? |
| A new format that stands out | Can it link to an in-app offer so I can track orders? |
For most independent restaurants, the basics come first: a strong delivery listing, good photos, a complete Google profile and consistent social content. A bike advert works best when it points to something clear, such as a new opening, a new branch in the area or a limited offer.
Designing an advert for a bike box
- One message. The viewer has a second or two.
- One image. A single hero dish, shot close and bright.
- Big, short text. A name and a few words at most.
- High contrast. It has to read in sunlight and at night.
- Match the app. Use the same image and name as your delivery listing so people recognise you.
We do not sell bike box advertising space. We produce the photography and creative that brands use across delivery listings, social media and outdoor formats. See delivery app marketing in Dubai and our UAE food delivery statistics.
Frequently asked questions
Can you advertise on delivery bikes in Dubai?
Yes. A company called Flyby fits delivery boxes with digital screens that show adverts, and has announced partnerships with Talabat, Deliveroo, Careem, noon and Smiles.
How does delivery bike advertising work?
Adverts are shown as still images on screens on the delivery box. They can be limited to chosen neighbourhoods and times of day, and advertisers receive reports on exposure.
How many delivery bikes in Dubai have advertising screens?
In December 2025, Campaign Middle East reported that Flyby had 250 boxes active, with plans to reach 1,000 by summer 2026. We have not found a more recent figure.
How much does delivery bike advertising cost in Dubai?
We found no published prices. Ask the provider for rates, minimum spend and the number of boxes active in your area.
Is delivery bike advertising good for restaurants?
It may suit an opening, a new branch or a limited offer in a specific area. We found no independent data on results, and for most restaurants the delivery listing, photos and Google profile should come first.
Sources
- Gulf News: Flyby introduces smart delivery boxes (26 July 2023)
- Deliveroo and Flyby: Abu Dhabi pilot (1 February 2025)
- Campaign Middle East: noon and Flyby (6 June 2025)
- Talabat and Flyby: smart delivery boxes in Dubai (20 June 2025)
- Campaign Middle East: Careem and Flyby (23 December 2025)
- Smiles and Flyby (7 September 2026)
- Khaleej Times: Abu Dhabi rules for delivery bike boxes (12 May 2022)
- Gulf News: RTA on delivery riders (14 October 2025)
Disclaimer: This article shares general guidance based on Food On Focus Media's experience as a Dubai F&B creative agency. It is for information only and is not a substitute for advice tailored to your specific brand, menu or market.
