From choosing art over science to building three creative companies and leading campaigns for global brands, Logeswari’s journey is a story of resilience, creativity, and redefining what it means to be a woman in media.
The media and marketing industry is often recognized for the campaigns it creates the brands it builds, and the stories it tells. Behind those campaigns, however, are the people who quietly shape ideas into experiences that audiences remember.
For many women in the media, success isn’t defined by a single campaign or award. It’s built over years of learning, adapting, taking risks, and continuing to create even when the path forward isn’t clear.
That journey is reflected in the story of K. M. Logeswari, Creative Director and Co-Founder of Food on Focus Media, Zarak Media, and Zarak Events. In 2026, she was recognized with the BeingShe × Gulf News Excellence in Media Award, receiving the title of Best Creative Agency at the Museum of the Future in Dubai.
While the award marked an important milestone, the story behind it began long before the recognition.
Choosing Creativity Over Convention
Every creative journey starts with a decision. For Logeswari, that decision came during high school.
Although she was studying science, she realized her passion play elsewhere. Instead of following a conventional path, she chose to pursue visual communication before continuing her education with a master’s degree in journalism, public relations, and new media.
Those choices weren’t simply academic they shaped the way she viewed storytelling. Photography became more than a hobby. Design became more than aesthetics. Every image, campaign, and visual element became a way to communicate emotion, identity, and purpose.
Long before Food on Focus Media existed, weekends were spent behind the camera, experimenting with photography while working professionally as a 3D designer. That curiosity eventually became the foundation of an entrepreneurial journey.
It’s a reminder that careers in branding and media rarely follow a straight line. Many of the strongest creative leaders build expertise across multiple disciplines before discovering the work they’re truly meant to do.
Building Food on Focus During Uncertain Times
Starting a creative agency is never easy. Starting one just before a global pandemic is an entirely different challenge.
Food On Focus Media was founded in 2019 with a simple idea: if the talent, equipment, and passion already existed, why wait for permission to build something meaningful? That belief, shared with co-founder Shashank, became the beginning of the agency.
Soon after, COVID-19 changed everything. Projects slowed. Businesses paused. Her partner was stranded in India, and suddenly the responsibility of building a company became even more uncertain. Without a formal business background to rely on, every decision had to be learned through experience.
Yet rather than lowering creative standards, the team focused on delivering work that clients could trust. That commitment became the foundation of Food on Focus’s reputation.
Today, the agency specializes in food and beverage photography, videography, restaurant branding, and creative campaigns for hospitality businesses across the UAE, working with brands that value visual storytelling as a business advantage rather than an afterthought.
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Growing Beyond One Creative Agency
As the work evolved, so did the vision. Food On Focus Media became the specialist agency for food, beverage, and hospitality brands. Zarak Media expanded into full-service creative production for regional and international businesses. Zarak Events focused on bringing campaigns to life through corporate events, launches, and brand activations.
While each company serves a different purpose, they share the same philosophy:
Creative work should do more than look beautiful it should create meaningful business impact.
That integrated approach has allowed the team to work with more than 75 brands, including Talabat, Bentley, Godiva, Keeta, Hilti, and many others across the GCC.
In an industry where many agencies specialize in just one service, combining branding, photography, videography, marketing, and events creates a more consistent experience for clients. For businesses, it means partnering with one team that understands every stage of building and growing a brand.
Why Women Are Shaping the Future of Media, Marketing & Branding
The conversation around women in media, women in marketing, and women in branding has changed significantly over the last decade.
Today, women are not only leading campaigns they’re building agencies, launching businesses, mentoring creative teams, and redefining how brands communicate with people.
Creative industries thrive on empathy, storytelling, collaboration, and understanding human behavior. These aren’t simply marketing skills; they’re leadership qualities that influence how brands are built and remembered.
For Logeswari, leadership has never been about being the loudest voice in the room.
In one of her reflections after receiving the Excellence in Media Award, she shared that being both a woman and a person of color in the creative industry taught her not to take setbacks personally. Instead, resilience became part of her leadership philosophy.
That perspective is particularly relevant in today’s branding landscape.
Creative businesses rarely grow in straight lines. Campaigns fail. Clients change direction. Markets evolve. What matters is the ability to adapt without compromising the quality of the work.
It’s this mindset that continues to inspire more women to pursue careers in creative direction, visual communication, branding, and media.
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Lessons from Building Creative Businesses
Every entrepreneurial journey leaves behind valuable lessons. Looking at the growth of Food on Focus, Zarak Media, and Zarak Events, a few stand out.
1. Creativity Is a Business Advantage
Creativity isn’t just about making something beautiful. It’s about solving problems, communicating ideas clearly, and helping brands stand out in competitive markets.
The strongest brands invest in creative thinking because it drives recognition, trust, and customer engagement.
2. Great Branding Starts with Understanding People
Successful branding begins long before a logo is designed.
It starts with understanding customer behavior, business goals, and the story a brand wants to tell. Every visual, campaign, and customer interaction should reinforce that story consistently.
3. Visual Communication Matters More Than Ever
One of Logeswari’s strongest beliefs is that visuals shape how people perceive a business.
As she puts it:
“How you present yourself is everything. In this modern age, the way you communicate through your visuals can make or break you. Brands should treat visual communication as a priority, not as a last resort.”
For restaurants, cafés, hospitality brands, and food businesses, that means investing in professional branding, food photography, and creative content isn’t simply a marketing decision it’s a business decision.
4. Don’t Wait Until Everything Feels Perfect
Food On Focus wasn’t built because every answer was already known.
It was built because there was enough belief to begin.
The companies continued growing despite uncertainty, proving that progress often comes from taking the first step rather than waiting for perfect conditions.
5. Recognition Follows Consistency
Awards are rewarding, but they are rarely the starting point.
They’re often the result of years of consistent work, continuous learning, and maintaining high creative standards even when no one is watching.
A Milestone That Represents Years of Work
Receiving the BeingShe × Gulf News Excellence in Media Award wasn’t simply recognition for one campaign or one successful year.
It represented nearly a decade of creative exploration, entrepreneurship, and perseverance.
By 2026, Logeswari had helped build three independent companies, worked with more than 75 regional and global brands, and led campaigns for organizations including Talabat, Bentley, Godiva, Hilti, and Keeta.
The award recognized creative excellence, but it also celebrated something equally important the willingness to keep building, learning, and creating despite challenges.
For aspiring creatives, marketers, and entrepreneurs, that’s perhaps the biggest takeaway.
Success is rarely a single moment.
It’s the result of countless decisions to keep moving forward.
Looking Ahead
The future of media, marketing, and branding will belong to people who combine creativity with strategy. As technology evolves and AI becomes part of everyday workflows, human creativity, storytelling, and authentic brand experiences will become even more valuable.
More women are leading agencies, shaping creative direction, and building businesses that influence industries across the world. Stories like Logeswari’s show that success isn’t defined by following conventional paths it’s built by creating your own.
Build a Brand That Tells Your Story
Every memorable brand begins with a story worth sharing.
At Food on Focus, we help restaurants, cafés, hospitality businesses, and food brands transform ideas into compelling visual identities through branding, food photography, videography, creative content, and strategic marketing.
Whether you’re launching a new concept or refreshing an existing brand, our team works closely with you to create experiences that connect with customers and leave a lasting impression.
Ready to bring your vision to life?
Book a consultation with Food on Focus and discover how thoughtful branding and visual storytelling can help your business stand out.
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