# Alpro UAE Case Study | Nine Drinks Shot in Under a Week

> Nine Alpro plant-based beverages styled and photographed in under a week, through late recipe sign-off and added Ramadan drinks; a campaign retained since 2024.

Source: https://foodonfocus.com/projects/alpro-uae/

# Alpro
- Client:
- Alpro UAE

- Year:
- 2024 - Present

- Production:
- Food On Focus Media

## The brief
In 2024 Alpro UAE asked us for a one-day lifestyle and product shoot of its plant-based drinks, held at Emirates Snack Food Solutions in Dubai. In 2025 the brand came back for a summer campaign activating Alpro in cafés across Dubai, alongside the launch of a new milk pack.
## The challenge
On the 2024 shoot, recipes were signed off late and Ramadan drinks were added while production was already under way.
## What we did
- 2024: styled and photographed nine plant-based drinks, plus specials, in under a week.
- 2025: produced key visuals and product and lifestyle photography for the new milk pack.
- 2025: ran a summer café campaign from mid-July, built mainly around matcha drinks, working with influencers and models.
- 2025: created content for in-store promotions, a designed tricycle drink truck, lifestyle shoots at partner cafés and venues including Magnolia Bakery, Coffee Planet, Caribou Coffee, Coffee Club and Dubai Airport, and UGC-style content for Meta and TikTok.

## What we delivered
- Nine drinks plus specials, shot and delivered in under a week despite late changes.
- A five-star production review from the client.
- A continuing relationship: retained from 2024 through the 2025 summer campaign.

## Services used
[Beverage and drink photography](https://foodonfocus.com/beverage-drink-photography-dubai/) · [Product photography](https://foodonfocus.com/product-photography-dubai-food-on-focus-fb-visual-agency/) · [Content production](https://foodonfocus.com/content-production/) · [Food video and reels](https://foodonfocus.com/food-video-production-dubai-food-on-focus/)
## More case studies
[Godiva UAE](https://foodonfocus.com/projects/godiva-uae/) · [Irish Vickers](https://foodonfocus.com/projects/guinness/) · [OMA Bakery](https://foodonfocus.com/projects/oma-bakery/) · [Plantoholic](https://foodonfocus.com/projects/plantoholic/)
## SUMMER CAMPAIGN 2025
## Plant-powered. Purposeful. Bold.
This Alpro UAE campaign highlights our expertise in lifestyle and product photography, capturing visually rich, plant-based drinks with a clean, elevated aesthetic. See our [beverage and drink photography](https://foodonfocus.com/beverage-drink-photography-dubai/) service for more drinks work.
From concept to final shot, the one-day production delivered high-impact visuals tailored for in-store promotions, reflecting our ability to produce polished, campaign-ready content on tight timelines.
> View this post on Instagram A post shared by Food On Focus Media | Food Photographer l Dubai (@foodonfocusmedia)
## Lifestyle Campaign Shoot
## @Magnolia Bakery...!
## @ Coffee Planet...!
## @ Caribou Coffee...!
## @ Coffee Club...!
## @DXB Airport...!
## Meta/Tiktok UGC Content
## Our Process
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